logos

For their logo, the Princetonians of Color Network wanted to incorporate the Princeton University shield, their new tagline, and six symbolic colors of multiculturalism (red, Native American; white, caucasian; black, African American; brown, Hispanic; yellow, Asian American; gray, the elderly). I used the the silhouetted faces to symbolize these groups standing side-by-side, looking ahead to a common goal.

For my younger brother’s nascent electrical contracting business, I derived this logo from the standard hazard symbol for high voltage. He placed the logo in print ads, business cards, on t-shirts, and on sweatshirts.

For the Princeton University Office of Sustainability, I created a logo that conveys the idea of renewable natural resources with a whimsical Princeton shield acorn.

For their EQN (Engineering Quadrangle News) blog at blogs.princeton.edu/eqn, the Princeton University School of Engineering and Applied Sciences wanted a logotext treatment that looked good in a blog banner.

The College Sports Project (www.collegesportsproject.org), an intercollegiate academic/athletic initiative, needed a logo that conveyed an image of a “scholar-athlete,” with an emphasis on the scholar part. The logo also was not to have iconography limited to any single sport.

When I took over administration of the Princeton University Blog Service (blogs.princeton.edu), one of the first things I did was rebrand the service with a new site and a new logo, which incorporates an abstracted version of the Princeton University shield.

Princeton University OIT Education and Outreach Services organized a week of activities to raise awareness of blogging as an academic tool, and they asked me to design this logo as part of the promotion.

I intended this logo to evoke Cleveland Tower, a prominent landmark of the Princeton University Graduate College. It also incorporates the primary graphic element of the APGA’s logo at that time, which was an orange and black square, split diagonally.

As part of the APGA identity package, I designed letterhead, envelopes, business cards, mailing labels, name tags, and a comprehensive graphic standards manual.